MAAD Digital Benefit Visualisation

Benefit Visualisations build brand insight and believability. Engaging customers by visually explaining how the product works builds product believability and equity.

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	Every product needs to address consumer issues or insights in a novel and relevant way. This often means the consumer will need to be educated on how the product action works differently, while retaining the key messages of the product benefit.



MAAD have over a decade of experience producing benefit visualisations for global brands through to local SME's all with the same need simple communication of how their products or technology works differently. MAAD involves you the client at every step of the process from brief, to concept, to storyboards, to animatic through.	to the final animation making sure the tone of the message is holistic with the brand and target audience. MAAD produces all visualisations to DVD standard and cross-fertilise the media to other formats, allowing the content to be played on plasma screens through to the web or even a podcast.

MAAD’s 3D artists develop storyboards for every
job, they are basically rough sketches of the key scenes of the animation, these storyboards are discussed with the client and allow any problems, misunderstandings to be ironed out before they look at a computer.

Image courtesy of Dean Belcher. Retouched by MAAD Ltd.

Storyboard developed by MAAD Ltd. .

An animatic is basically a moving version of the storyboard, allowing the client and 3D artists to work out any screenplay, camera positioning, shot lists and timing issues that may exist with the current storyboard.

The next step is to develop a quick and rough of the animation, this part of the pipeline focuses on the movement and message of the animation, this is where the animation starts to come to life.

Interface designed for skin layer reading device.

The final step of the 3D process, the lighting and texture are added to the 3D scene along with reflection / refractions, basically all the beauty elements of the animation that make up the end look.

After the animation has been rendered it is passed to MAAD's production department where any post effects such as colour correction, layout and timings can be amended. The final animation is then prepared for the end platform whether that be DVD, CD-ROM or web.