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benefit Visualisation "Benefit Visualisation build brand insight and believability". Engaging customers by visually explaining 'how the product works' builds product believability  and equity.
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Benefit Visualisations

Step Four - The Final Render

The final step of the 3D process, the lighting and texture are added to the 3D scene along with reflection / refractions, basically all the beauty elements of the animation that make up the end look.

Image courtesy of Dean Belcher. Retouched by MAAD Ltd.
Image © Procter & Gamble. Rendered by MAAD Ltd.
 

Step Five - Compositing

After the animation has been rendered it is passed to MAAD's production department where any post effects such as colour correction, layout and timings can be amended. The final animation is then prepared for the end platform whether that be DVD, CD-ROM or web.

Illustration © MAAD Ltd 2007.
Image © Procter & Gamble. Composition work MAAD Ltd.
 
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