MAAD’s 3D artists develop storyboards for every
job, they are basically rough sketches of the key scenes of the animation, these storyboards are discussed with the client and allow any problems, misunderstandings to be ironed out before they look at a computer.

An animatic is basically a moving version of the storyboard, allowing the client and 3D artists to work out any screenplay, camera positioning, shot lists and timing issues that may exist with the current storyboard.

The next step is to develop a quick and rough of the animation, this part of the pipeline focuses on the movement and message of the animation, this is where the animation starts to come to life.