Interactive design is the traditional ideals of print design and the forward thinking of new media design. MAAD break down the two creating a totally unique interactive user experience. This can involve motion graphics, digital compositing, 2D/3D animation through to interactive idea generation and digital storyboarding.

Anything outside of the digital realm needs to be
packaged and branded the same as it's on-screen counterpart. MAAD design also fulfill this requirement. From CD cover artwork to CD-ROM packaging. Print advertisements, poster artwork and brochure design also feature within the spectrum of MAAD's design work.

Art Direction within the MAAD team is all about making sure the right idea is executed correctly for the right audience. Making sure the design is led in the right way from the start is essential to make sure the correct communication message comes across in all aspects of the project.