How does Augmented Realtiy work?

Augmented Reality works by tracking the black square of the printed symbol and working out its position in 3D space.

By plotting the information on to a 3D model, in real time, it gives the impression that the virtual object actually exists in the real world.

Learn more about MAAD Augmented Reality
The 3 Flavours of Augmented Reality

Augmented Reality is a real ‘crowd puller’ and is ideally suited to trade shows and exhibitions. It is also perfect for online marketing campaigns and advertising in its web-based form.

Whatever your needs we have an Augmented Reality solution to suit you.

Web

Augmented Reality for the web is the most versatile method for your consumers to engage with your brand. All they need is a web cam, a web browser with flash installed and your printed symbol of course.

Stand Alone

Alternatively, Augmented Reality can run as a stand alone application. By allowing users to download MAAD's Augmented Reality applications, clients can make full use of today's MAC and PC hardware, this delivery platform comes into its own for in-store or exhibition stands.

MAAD is currently working on some ‘high end’ examples, please check back soon.

Mobile

We are currently developing Augmented Reality applications for the Apple iPhone allowing your consumers to engage with your brand on the move.

Imagine consumers engaging with your brand in-store or through a magazine or even a poster on a bus shelter.

Working with us

Why not give us a call, e-mail or pop in for a coffee, what ever your preferred way to communicate, our Augmented Reality team will be happy to help.

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